Thursday, September 23, 2010

No. 7 Sub

The most basic of meals might be a sandwich and soda - unless you're picking it up from No. 7 Sub, in which case your lunch just got straight up cray cray. Broccoli with fresh mozzarella, thai basil pesto, and fried lemon? Roast beef with chimichurri, hummus, and potato chips? Speck with brussel sprouts, pickled blueberries, and mayo? What's happening? I'm scared!

Shhh, lamb. It's ok. Have a sip of the hibiscus ginger ale and relax.

Located in the somewhat recently opened Ace Hotel, the even recentlierer opened sandwich shop is from the same team that brought you Brooklyn's No. 7. Since they are alums of the French Culinary Institute and the respected kitchens of Jean Georges, The Modern, and Perry St, you might trust that these chefs and pastry chefs know what they're doing. Then again, you might not, but that's on you and your trust issues.

The bread is baked off-site in a bakery in Crown Heights, which was opened solely for the purpose of making No. 7 Sub's bread and the syrups for their homemade sodas. Soda flavors include berry-lime rickey, maple cream, and the aforementioned hibiscus ginger ale. They are subject to change, however, just as the sandwich options (some available for breakfast too) come and go on the chef's whim.

Also available are half moon cookies, which are similar in concept to New York's black-and-white cookies though with a chocolate cake-like base and frosting instead of icing (psst, Colgate students of the past, present, and future - they're just like those found at The Barge). No. 7 Sub also offers special half moon flavors on occasion such as brown sugar.

So, it must be stated there is no place to sit in No. 7 Sub. Given all the patrons standing in the small area, reading the menu options posted over the counter, and ordering from the cashier, it's not the worst thing to have to enjoy your meal elsewhere. Thankfully, the lobby of the Ace Hotel is right around the corner, or the tables by Madison Square Park and the Flatiron Building are a few blocks south. Come winter, outdoor seating will not be my first choice, but lamb, perhaps you're made of heartier stock than I.

No. 7 Sub - 1188 Broadway, between West 28th & West 29th Streets (in Ace Hotel)

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